At No Shock, we’ve been on a journey of better. It’s a continuous process of improvement and growth, striving to become a better version of ourselves and our business. We’ve been working with a trades coach, and one of the outcomes is ‘the four pillars of No Shock’.

Pillar #1: Customer Trust

The trust of our customers is the lifeblood of our business – and it would seem the statement is as obvious as it can get. It’s the foundation for successful enterprises; without it, businesses would cease to exist.

When customers trust a brand, they are more likely to use them again and spread positive word-of-mouth – the best type of marketing there is. Information spreads rapidly in today’s digital age, and customer reviews and feedback can make or break a business.

Our Google Reviews set us apart in a fiercely competitive market, not only because more people hear about us but also because it puts us in a valuable feedback loop. Our conversations with our customers lead to product improvements, better customer service and, ultimately, the trust of our customers.

Your trust inspires us to innovate, improve and foster our relationships.

We aim for top value – we don’t want to be the cheapest; we want to be the best. When you buy cheap, you buy poor quality. Therefore, we want to be the best-looking, cleanest, smartest electricians that turn up. And when we’ve finished our electrical works, we’ll leave the site looking as good as the Sistine Chapel. The detail represents our high work quality and doing it correctly the first time.

We are a team that our clients can trust, and this is one of No Shock’s pillars for our client’s safety, prompt reliability, quality work in materials and practices, and the ability to communicate about options, costs and timelines.

Pillar #2: Staff Satisfaction

Staff satisfaction is equally as important as customer satisfaction for a thriving business. Happy and engaged employees are the driving force behind exceptional customer experiences. We want our employees to feel valued, motivated, and fulfilled in their roles – to have them feel a part of the No Shock family.

“Customers will never love a company until its employees love it first.” Simon Sinek.

We ensure our team enjoy their work or at least lift each other through the times when they don’t. Think about it this way – most people work at 60-80%, and overachievers work at 90%, but that’s not what we want. We want high performers – the difference between an overachiever and a high performer is that while both are focused on reaching their goals, a high performer cares about their journey to achieve the goal.

The door is always open for each other, be it mental health, quality of work, sales and marketing, personal development – whatever it is, it’s about them. The point is, by sharing our goals, we become accountable to each other and, therefore, a support system to help each other get there.

There is always a way to improve – better communication, better cleaning, better results – ensuring the customer’s want is exceeded, etc. If the bar’s not high, there’s nothing to strive for. And ‘better’ also means to train everyone to be better than yourself.

“Train people well enough so they can leave, treat them well enough so they don’t want to.” Richard Branson.

If you’re in business, we hope our journey learnings can help yours. At No Shock, we’re committed to continuous growth and excellence for our customers and team.